Isagenix® Becomes Member of Direct Selling Association

Chandler, Ariz.—March 12, 2008—Isagenix®, the World Leader in Nutritional Cleansing™, is now a member of the Direct Selling Association (DSA). The DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers.

“It’s a great honor to be recognized by the Direct Selling Association for our business practices and code of ethics,” says Isagenix President and CEO Jim Coover. “Our DSA membership is a reassurance to our family of Associates and Preferred Customers that they are working with the best in the industry.”

In order to qualify for DSA membership, Isagenix completed a one-year review to ensure its business, operation and marketing plans are compliant with all provisions of DSA’s Code of Ethics. The DSA’s Code of Ethics is one of the strongest self-regulatory codes in business today. All member companies pledge to abide by the Code's standards and procedures as a condition of admission and continuing membership in the Association. The code is enforced by an independent administrator who investigates and prescribes remedies in response to salesforce and consumer complaints against member companies.

The Code itself includes provisions requiring truthful disclosure of product information regarding price, grade, quality, quantity and availability. The Code expressly prohibits pyramid schemes, deceptive or unlawful consumer or recruiting practices, misrepresentation of earning or sales potential, inventory loading and unreasonable entrance fees.

“The members of the Direct Selling Association pride themselves in their commitment to the highest standards in business ethics,” said DSA President Neil Offen. “By applying for membership in the association and going through a rigorous approval process, these companies are saying they take their ethical obligations to their field salesforce and to the ultimate customer seriously and are willing to make a public pledge to that effect.”

The DSA has more than 220 active and pending members, which are companies selling both via a party-plan method and in the traditional person-to-person style. In 2006, U.S. direct sales were more than $32 billion with more than 15.2 million direct sellers nationwide. The vast majority are independent business people – micro-entrepreneurs – whose purpose is to sell the product/service of the company they voluntarily choose to represent. Approximately 90 percent of direct sellers operate their business part-time.

For more information on the DSA, please visit